doz.pl – The Most Innovative Health Website in Poland
“Eight months ago we opened an Internet pharmacy combined with a health website. All necessary information has been gathered in one place, as our users not only buy drugs, but also look for information on health issues or addresses of specialist doctors”, says Karol Piasecki, President of DOZ SA.“The demand for such services is very high. Our website is already visited by over half a million people each month – since the launch of the portal the figure increased by approx. 570%, although we have not carried out any marketing campaign yet".
Health on the Internet
According to forecasts, in two years’ time 50% of the Polish population will have access to the Internet. The number of customers who order products and services online is also growing. Since May 1st 2007, also medicines can be ordered through the Internet. The prices offered by online pharmacies can be lower by as much as 30%, therefore we can anticipate, based on the experience from western markets, that in 2012 10% of all medicinal products will be sold online on the market which today is worth PLN 21.5bn.
An online pharmacy is only an element of a modern Internet pharmacy.The future belongs to portals which combine an e-pharmacy (offering home delivery of medicines) with an online medical and pharmaceutical consultation service. Patients in the west increasingly turn to the Internet as the source of health-related information. A study conducted in w 2006 by Pew Internet & American Life Project suggests that 80% of all Internet users look for exactly such type of information, including information on specific diseases, medicines and healthy lifestyle. 58% of respondents admitted that information found on the Internet had, at one point or another, influenced their decisions on how to cope with various health conditions. Some of them also said that such information persuaded them to go and see a doctor.
doz.pl – The Biggest and Most Innovative Polish Health Portal
There is only one second-generation portal in Poland at the moment. www.doz.pl was created in November 2007, and quickly became the leader in terms of user growth rate. The portal offers a wide range of information and services, including sale of medicines.
The www.doz.pl online pharmacy as the only such pharmacy on the market operates on the basis of theI Care for My Health Pharmacies (Apteki dbam o zdrowie), the largest chain of pharmacies in Poland.Cheaper medicines may be ordered online and collected at one of the 1,800 outlets participating in the i>I Care for My Health Pharmacies. This policy allows www.doz.pl to constantly reduce its prices, as the purchase cost does not include the cost of shipment (usually in the case of an order placed through the Internet, the purchase is advantageous when the value of ordered products exceeds PLN 80-100.The customer has the guarantee that the ordered medicine will be available at his pharmacy and patients with acute conditions do not have to wait for the delivery.Medicines are cheaper than in a traditional pharmacy because one of the portal’s sources of income is advertising revenue, which allows doz.pl to offer more attractive prices to the customers. Apart from the e-pharmacy, the doz.pl portal also offers:
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